Shaker Unfiltered: Ep.2 – Chris Cicmanec

🎙 From Data to Decisions: The Future of Talent Analytics and Recruitment Marketing with Chris Cicmanec | Shaker Unfiltered

Recruitment marketing has evolved, but not fast enough. While consumer marketing thrives on data, optimization, and AI, talent acquisition still struggles with disconnected systems, unclear metrics, and dirty data.

In this episode of Shaker Unfiltered, John Graham sits down with Chris Cicmanec to explore the next frontier in talent analytics and recruitment marketing. Chris shares his perspective on why recruitment marketing often lags behind, what it takes to ask the right questions of your data, and how AI can transform everything from data cleanliness to smarter hiring decisions.

They also dig into how employer branding impacts hiring outcomes, how programmatic job distribution continues to evolve, and what the future of talent analytics looks like when insights actually drive action.

If you care about using data to make better talent decisions, this episode is a must-watch.

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